The Birthplace of Pepsi, located in historic New Bern, North Carolina, is the actual site where Caleb Bradham first invented Pepsi-Cola in his pharmacy in 1898.

The Birthplace of Pepsi is owned and operated by the Minges Bottling Group located in Ayden, North Carolina, and first opened its doors on the 100th Anniversary of Pepsi-Cola in 1998.

We welcome you to visit the Birthplace of Pepsi and learn more about the history of its inventor and the early days of one of the world’s favorite soft drinks. Shop our online store or find out how to visit the Birthplace of Pepsi, where you can step back in time, enjoy a fountain Pepsi, or browse through our gifts and souvenirs.

About Our Site

The Birthplace is open Monday through Saturday 10am until 6pm and Sundays 12pm until 4pm. All items in our store are available online and can easily be purchased from this website. When you are ready to checkout, click the “Buy Now” button. If you would like to order by phone, feel free to call us at 252-636-5898 during store hours.

Enjoy our site, enjoy shopping, and enjoy the taste that was born in New Bern, North Carolina!